Stussy x Supreme

As Stussy surges forward for its 30th anniversary “XXX” collection, the brand unveils what is arguably its strongest roster of collaborators with Group 2. The involved parties include some heavyweight Japanese brands such as Bounty Hunter and Neighborhood, the venerable Supreme, the Australian brand PAM, artist CLAW and two retailers, The Hideout and SlamJam. In addition, we conducted a short Q+A with one of Stussy’s creative forces, Paul Mittleman. Group 2 of Stussy’s 30th Anniversary XXX collection will release on Saturday March 20th at Stussy.com as well as Stussy Chapter Stores around the world.

Interview with Paul Mittleman

From an anniversary standpoint, what does the 30th anniversary represent?
This anniversary is a wonderful mark in time. A juncture to look back and forward, while living, working and creating in the ever fleeting and changing present.

How does the XXX T-shirt project differ from say the 2006 World Tour project, which followed a similar route?
The World Tour was a study of Difference and repetition. It was a more formal curatorial work investigating design, gesture, marks and inspiration. The XXX T-shirt project was framed under the guise relations. It was a celebration of friends and family. Some new, some old, some creators and some shops, but all close. Also, we wanted to explore the work of women in this series their voice and perspective accenting our ever-blossoming Stussy Women’s collection.

Having had the good fortune of being involved in so many collaborations over the years, how does Stussy continually try to push the envelope?
We just keep communication and dialogues open; we have lots of friends and the wonderful opportunity to let our brand resonate with other languages, inspiration and unfolding conversations.

Has Stussy required re-visiting the concept of collaboration due to the proliferation of the concept over the last few years?
We just look at every collaboration as an interesting opportunity. They all have different possibilities and expectations.

Aside from the XXX t-shirt project, how far in advance did you begin the planning process for all the various collaborations for the 30th anniversary?
Around 12 months is a good benchmark, it really depends on the project.

When it came to choosing the participants for the t-shirt project this time around, what common bond does each personality and brand share? Were there a certain criteria?
The criteria were people we have worked with or have a friendship with. It was about honesty and respect.

Was there a particular overview provided to each designer to ensure a general theme?
Not really, we wanted them to have fun; it was there turn to make us a birthday card.

Is there method or reason behind the groupings?
The groupings were pretty organic, time and space had a few factors.

Stussy’s relevance looks to extend well beyond its 30th anniversary. What would you say is the reason behind its longevity and what directions can the brand look to explore in the coming years?
We will explore timely ideas continuing to look back and forwards. Investigating equilibriums of creativity and commerce that will keep us modern and fresh until 2040.

Stussy

Having already seen a relationship between Stussy and CLS play out earlier this month on an iPhone case, the two link up once again to create the following glasses. Two versions are based on the same black frame with lens options including clear and black. The clear version is limited to Stussy and CLS dealers while the black lens versions are limited to the honeyee Store.

PEEP out this art work for Stussy! link to the rest of the pics inside.

Eric Haze fills us in on the recent mural he painted within the walls of Stussy Shinjuku, which was part of his ongoing collaboration with Stussy on the Spring/Summer capsule. Below is some text from the man himself.

All in all, it was a great week working together with the Stussy team in Tokyo, painting inside the store every day, then finishing up the facade on a crane the last night before the opening event… the level of support and enthusiasm we received from everyone during the whole process was tremendous, so many thanks and much love to Michi, Shin, Sei, Brian, and everyone at Stussy JP who was part of making this project all that it could be.

Stussy Spring Line 2010

Stussy rings in the new season with a look into its Spring 2010 “XXX” Collection via Smart Magazine. The shoot features more of the collection we’ve been previewing, styled nicely with a range of accessories that look to accompany the entire line once it launches later this season. Certainly a good amount of items to look forward to.

Stussy x 30th x Jam Home Made.. These shits are fire I will be copping something from this collection.

Joining a slew of collaboration products to mark Stussy’s 30th anniversary is a capsule with Japanese accessories brand JAM HOME MADE. The 2010 spring collection includes a series of items revolving around an “XXX” motif and includes college rings, wallets and various chains and keychains. Available starting the beginning of January.

AccessoriesJam Home MadeJewelryStussy

Year of the Tiger. Japan Drop Only.

With the Year of the Tiger upon us, Stussy Japan work up a new set of graphic tees, each referencing to the upcoming zodiac year of 2010. All four interpretations feature playful Stussy imagery in a vibrant array of colors and designs. Available now through select Stussy Japan retail stores.

Stüssy doing something cool with this pattern

A winter-specific cap release out of Stussy includes the following New Era 59FIFTY Fitted Cap. The Houndstooth Dog Ear New Era features a toned down brown leather bill with brown houndstooth pattern. Furry flaps which come over the top can also be worn down as protection against the wind. The hat will drop at select Stussy Chapter stores across Japan.


Thanks for Nothing.